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Columbia, SC · Richland County

Health Insurance in Columbia, South Carolina

Columbia is the state capital, a college town and a military community all at once, with many residents running side businesses or contracting for government agencies. Midlands families can review their options with Frank Caballero, a licensed broker who never needs you to leave home: he works from Tampa by phone or screen-share and speaks Spanish as well as English. One short conversation can cover Marketplace plans, private options and network questions.

Columbia at a glance

  • Where Columbia buys Marketplace plans: HealthCare.gov, the federal Marketplace
  • Open enrollment for 2027 coverage: November 1, 2026 to January 15, 2027 (December 15 for a January 1 start)
  • South Carolina 2027 average rate change: 22.1% (finalized)
  • Private plans: Any month, if approved

Who I help in Columbia

State government contractors and lobbyists, military spouses and veterans in business, university adjuncts and tutors, claims adjusters, lawn care and pest control operators, hair salon owners, home health aides, church staff, and parents covering college-age children.

What to watch when choosing a plan here

Metro Columbia straddles the Congaree River, with Richland on one side and Lexington County on the other, and plan options can differ between them. Commuters from Chapin, Elgin or Blythewood should check how far the nearest in-network hospital sits. South Carolina's rate notes point out that big metros like Columbia have more choices than rural counties, though HMO and EPO plans still keep you inside a set network.

Private plans and the Marketplace

Columbia households buy Marketplace plans through HealthCare.gov. For 2027 the subsidy stops at 400% of the federal poverty level, $63,840 for one person and $132,000 for a family of four, and above that line every plan is full price. More on South Carolina's numbers is on the South Carolina 2027 premium increase page.

A private, medically underwritten plan is priced on age, ZIP code and health instead of income. You answer health questions, approval depends on them, benefits vary by plan, and private plans are not ACA Marketplace plans. If approved, one can start the first of any month, so it does not wait for open enrollment.

Areas served

Lexington · Irmo · Cayce · West Columbia · Blythewood · Forest Acres · Chapin · Elgin, all by phone or video in English or Spanish.

Compare Columbia plans

Private plans priced first, the Marketplace alongside when it fits. Phone or video, English or Spanish, no fee.

Columbia questions

How many insurers sell South Carolina Marketplace plans?

Six insurers filed plans for South Carolina's 2027 individual market. Columbia, Charleston and Greenville usually have more options than rural counties. Frank looks up which insurers serve your exact address in Richland or Lexington County before comparing anything.

How long can I stay on a Columbia employer's plan after leaving?

South Carolina's continuation law covers insured group plans: after six months of coverage, you can stay on for the remainder of the month your coverage would end plus six more months, paying the entire group premium. That can bridge the gap while you set up individual coverage.

Should a Columbia family on HealthCare.gov look at private plans too?

If everyone is fairly healthy and earns above the subsidy line, it can be worth a look. Private plans rely on health underwriting, are separate from the ACA Marketplace, and benefits vary. Frank compares both without pushing either one.

More for South Carolina

Other South Carolina cities

Charleston · Greenville

Frank Caballero, licensed health insurance broker in South Carolina and 30 other states, NPN 21032307. Based in Tampa, serving Columbia by phone or video. FC Insurance Solutions is independent and not affiliated with any government agency.

BBB Accredited · A Rating
4.9★ · 78 Google reviews
Licensed in 31 States
NPN: 21032307
Free Consultations · No Pressure
Hablamos Español
BBB Accredited · A Rating
4.9★ · 78 Google reviews
Licensed in 31 States
NPN: 21032307
Free Consultations · No Pressure
Hablamos Español

Get your Columbia quote

No fee. A licensed broker, not a call center.

Prefer email? Send us your info.

Takes about 30 seconds. I reply within one business day, and there is no fee.

Who's this for?
How old is the oldest person who needs coverage?

The plans I offer are for people under 65.

“Frank was extremely professional, knowledgeable, and friendly. He clearly explained my health insurance options, patiently answered all my questions, and made the entire process smooth and straightforward.”
★★★★★ Qin Bin Chen, Google review