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    St. Petersburg, Pinellas County BBB Accredited, A rating 4.8 on Google

    Health Insurance Broker Serving St. Petersburg, Florida

    St. Pete has one of the highest concentrations of self-employed people in Tampa Bay: artists, contractors, realtors, restaurant owners, boat captains. Most of them are buying their own health insurance, and most are overpaying for a plan they picked by the premium alone.

    Who we help in St. Petersburg

    We work with self-employed creatives and contractors downtown and in the Grand Central district, charter captains and marine trades at the marinas, realtors working the beaches, and early retirees who moved to St. Pete and need coverage until 65. Most are comparing a private, medically underwritten PPO against a marketplace plan for the first time, and most have never had both prices side by side.

    Local hospitals and networks

    Pinellas County marketplace networks are their own thing. If you want Johns Hopkins All Children's for your kids or Bayfront for emergencies, that has to be checked plan by plan. A private PPO usually includes all of them.

    • Bayfront Health St. Petersburg
    • St. Anthony's Hospital
    • HCA Florida Northside Hospital
    • Johns Hopkins All Children's Hospital

    Areas we serve around St. Petersburg

    St. Petersburg, Gulfport, Pinellas Park, Kenneth City, St. Pete Beach, Treasure Island, Seminole, and everywhere in between. Licensed in Florida and 31+ other states, so coverage follows you if you move.

    Private plan or marketplace plan?

    If your household qualifies for a subsidy or someone has a serious condition, the marketplace is usually the answer and we enroll you there at no cost. If you are healthy and above the subsidy range, a private PPO priced on your health instead of your income usually costs less and includes the hospitals above. We show you both numbers and tell you which one we would pick.

    Read more: what to do when you earn too much for a subsidy, family plans, and our Tampa office.

    St. Petersburg questions

    Is Johns Hopkins All Children's in network?

    On most private PPO plans, yes. On marketplace plans it varies by carrier and year. We verify it for your specific plan before you enroll.

    I'm a charter captain with seasonal income. Which plan fits?

    Usually a private plan, because income does not change the premium and you avoid reconciling subsidies at tax time. We still quote the marketplace so you see both.

    Do you come to St. Pete?

    Phone and video for most clients. In-person meetings are at our Tampa office by appointment.

    Other Tampa Bay areas

    BBB Accredited · A Rating
    5.0 Google Rating
    Licensed in 31+ States
    NPN: 21032307
    Free Consultations · No Pressure
    Thousands of Families Served
    Hablamos Español
    BBB Accredited · A Rating
    5.0 Google Rating
    Licensed in 31+ States
    NPN: 21032307
    Free Consultations · No Pressure
    Thousands of Families Served
    Hablamos Español
    Kind Words

    Reviews

    Real words from real families we've helped.

    Frank is absolutely great to work with! He is knowledgeable, professional and most of all, patient! He recently helped me on figuring out a policy that would fit my needs on what I was looking for. He responded back to me in a timely manner and was the kindest person and very polite. Would highly recommend him for your insurance needs.

    LS
    Lisa Smith
    G
    Google·02/03/2026

    I spent hours on the Marketplace until Frank messaged me. I was skeptical at first but I couldn't be more wrong. Frank and his wife found the perfect medical plan for me despite the fact I'm self employed, and made the process so easy with his guidance the whole way. He knows the system inside and out. Highly recommend.

    MK
    Michelle Kelley
    G
    Google·06/04/2025

    Excelente el señor Frank Caballero. Amable, muy profesional, muy entregado a sus clientes. Muchas gracias por tu servicio de calidad, si le pudiera dar 10 estrellas se las daría. ¡Gracias!

    YR
    Yeranis Rodriguez
    G
    Google·01/22/2026

    Frank has been amazing to work with. He is always available to answer my questions. As a self employed person in my 60s good insurance at a reasonable rate has been a challenge, but he found me a policy that has been great. I have already recommended him to friends and colleagues.

    BD
    Bunny Dennis Morris
    G
    Google·04/16/2025

    Would highly recommend him for all my friends and family.

    PF
    Parker Florence
    G
    Google

    He listened to my issues and concerns and explained my options thoroughly.

    JF
    Joe F
    G
    Google

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